Can Starbucks Save Itself?

Can Starbucks Save Itself?

Assessment

Interactive Video

Business

University

Hard

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Starbucks faces declining sales, employee dissatisfaction, and leadership changes. The company, once a pioneer in creating a 'third place' coffee culture, now grapples with evolving consumer preferences and operational challenges. Unionization efforts highlight employee concerns, while global market issues, particularly in China, add to the complexity. New leadership aims to navigate these challenges and redefine Starbucks' future direction.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are some of the challenges Starbucks is currently facing?

Declining sales and overworked employees

Increasing sales and satisfied employees

Rising sales and underworked employees

Stable sales and relaxed employees

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was Howard Schultz's vision for Starbucks?

To limit its presence to the US

To focus solely on online sales

To create a 'third place' for customers

To make it a fast-food chain

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did Starbucks change its business model during the pandemic?

By focusing on mobile ordering and customization

By closing all stores temporarily

By increasing the number of in-store events

By reducing the number of drink options

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a significant outcome of the unionization movement at Starbucks?

Increased prices for all beverages

Closure of several unionized stores

Expansion into new international markets

Introduction of a new loyalty program

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What global event affected Starbucks' bottom line recently?

The Tokyo Olympics

The US presidential election

The Brexit negotiations

The war in Gaza

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who was appointed as the new CEO of Starbucks to address its current challenges?

Lakshman Narasimhan

Gio Garza

Brian Nickel

Howard Schultz

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the challenges Starbucks faces in China?

Decreasing mobile app usage

High employee turnover

Competition from Luckin Coffee

Lack of coffee supply