Balsam Hill CEO's Holiday Decor Insights

The video features Mac Harmon, CEO of Balsam Hill, discussing the popularity of artificial Christmas trees, which 78% of Americans use. He explains the convenience and market opportunities for premium artificial trees, especially among high-income consumers. Harmon also addresses consumer trends, such as the use of multiple trees in homes, and the emotional significance of these products. The discussion shifts to trade challenges, including potential tariffs and manufacturing issues, highlighting the complexities of producing these trees domestically.

What percentage of Americans are expected to display an artificial Christmas tree this holiday season?

• 78%

• 50%

• 90%

• 65%

Why do some high-income consumers prefer artificial trees?

• They are more traditional.

• They are cheaper than real trees.

• They are more environmentally friendly.

• They require less maintenance and can be kept up longer.

What is a notable trend among Balsam Hill's customers regarding tree placement?

• They only buy one tree for the living room.

• They are starting to place trees in multiple rooms.

• They prefer real trees over artificial ones.

• They buy new trees every year.

What challenge does Balsam Hill face with potential tariffs?

• Higher costs for importing goods.

• Decreased demand for artificial trees.

• Difficulty in sourcing raw materials.

• Increased competition from local manufacturers.

What has Balsam Hill explored to mitigate the impact of tariffs?

• Automating the process of stringing lights.

• Reducing the quality of their trees.

• Increasing prices of their products.

• Moving some manufacturing to the US.