Marketing - Challenges of International Market Research

The video discusses the challenges marketers face in international markets, focusing on translation, technology, and cultural differences. It highlights the importance of understanding these issues to conduct effective marketing research and make impactful decisions.

What is a key reason for conducting international marketing research?

• To understand international consumers

• To reduce marketing costs

• To simplify marketing strategies

• To avoid international markets

Why is back translation important in international marketing?

• To reduce translation costs

• To simplify the translation process

• To increase translation speed

• To ensure the original meaning is preserved

What is a major technological challenge in international marketing research?

• High cost of technology

• Rapid technological advancements

• Lack of internet access

• Different levels of technology across countries

How can cultural differences impact international marketing research?

• They affect willingness to engage in discussions

• They reduce the need for research

• They make research faster

• They simplify communication

What is a potential issue when people from certain cultures participate in marketing research?

• They simplify the research process

• They refuse to participate

• They may provide inaccurate information

• They always provide honest feedback