Marketing - How Can We Use Social Media

The video discusses the importance of managing publicity through social media. It highlights how social media can be used to engage with customers, provide customer service, track conversations, deliver paid ads, and facilitate direct sales. The video emphasizes the significance of social media in building relationships, enhancing customer service, and boosting marketing efforts.

What is one way organizations can manage publicity effectively?

• By controlling all customer conversations

• By being active on social media

• By ignoring negative comments

• By avoiding social media presence

How can social media help in building customer relationships?

• By isolating customers

• By providing a platform for negative feedback

• By bringing customers together around a brand

• By limiting customer interactions

Why is social media considered a great tool for customer service?

• It allows businesses to ignore customer issues

• It helps track and respond to customer conversations

• It limits customer feedback

• It prevents customers from voicing complaints

What is a benefit of using paid ads on social media platforms?

• Reaching a very large audience

• Avoiding customer engagement

• Limiting sales opportunities

• Reducing brand visibility

How can social media facilitate direct sales?

• By limiting product availability

• By discouraging online transactions

• By providing platforms set up for sales

• By making it difficult for customers to purchase