Marketing - How Can We Manage Publicity

The video discusses how publicity is a crucial part of promotion in marketing, despite the lack of control over the message. It explores strategies to manage publicity, such as issuing press releases, engaging in sponsorships and charity work, encouraging brand advocates, and utilizing social media. The video also highlights the importance of influencer marketing and building brand communities to foster positive publicity.

What is a key challenge marketers face with publicity?

• Designing products

• Setting prices

• Creating advertisements

• Controlling the message

How can marketers start a conversation with the media?

• By designing new products

• By setting competitive prices

• By creating advertisements

• By issuing press releases

Why is it important to choose causes carefully when involved in charity?

• To ensure the event is well-attended

• To increase product sales

• To avoid negative publicity

• To reduce marketing costs

What role do brand advocates play in managing publicity?

• They design marketing campaigns

• They create new products

• They promote the brand positively

• They set pricing strategies

How can social media help in managing publicity?

• By designing new products

• By reducing marketing costs

• By starting positive conversations

• By controlling all conversations