Ideation versus Innovation

The video distinguishes between ideation and innovation, explaining that ideation is the cognitive process of generating new ideas, while innovation involves implementing these ideas into reality. It emphasizes the importance of using these terms correctly and highlights how ideation can improve existing products and concepts.

What is the primary focus of ideation?

• Marketing new products

• Evaluating existing ideas

• Implementing new ideas

• Generating new ideas

How does ideation contribute to new approaches?

• By discarding old ideas

• By avoiding collaboration

• By generating new concepts

• By focusing on existing methods

What is the main goal of innovation?

• To abandon old concepts

• To critique ideas

• To bring ideas into existence

• To generate ideas

Why is it important to distinguish between ideation and innovation?

• They are the same process

• They require different skills

• They are crucial for entrepreneurs

• They are used in different industries

How can ideation improve a current value proposition?

• By focusing solely on cost

• By ignoring customer feedback

• By expanding on existing ideas

• By reducing product features