Yahoo Has No Idea What It Wants to Be: Kedrosky

Yahoo Has No Idea What It Wants to Be: Kedrosky

Assessment

Interactive Video

Business, Other

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses Yahoo's growth in Internet users and challenges in monetization. It highlights advancements in mobile applications and the struggle with revenue from ads. Yahoo's identity crisis and investor concerns about Alibaba equity are examined. Management strategies and acquisitions are also covered.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was one of the major achievements in Yahoo's mobile strategy?

Becoming the top company in desktop applications

Developing a new operating system

Creating leading mobile applications

Acquiring a major social media platform

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a significant structural problem Yahoo faces?

Over-reliance on traditional media

Limited presence in the Asian market

Lack of a clear company identity

Excessive focus on hardware development

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why do mobile ads face challenges according to the discussion?

They compete for space on small screens

They are not compatible with most devices

They require high-speed internet

They are too expensive to produce

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary concern of Yahoo's large institutional investors?

The development of new products

The expansion into new markets

The management of Alibaba equity

The company's advertising strategy

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How has Yahoo attempted to address investor concerns?

By expanding into the European market

By increasing traditional media advertising

By launching new social media platforms

By optimizing tax strategies for equity