The Real Reason You’re Always Losing Your Keys

The video explores everyday forgetfulness, particularly losing keys, and explains the psychological and genetic factors involved. It highlights that forgetfulness is not linked to intelligence but can be influenced by genes and absent-mindedness. The video discusses the role of attention and encoding in memory, and how interference can affect recall. Practical tips, such as having a dedicated spot for items and using memory training, are provided to help improve memory. The importance of exercise and sleep for cognitive performance is also mentioned.

Explain the concept of encoding in relation to memory.

What is retrieval induced forgetting and how does it affect memory recall?