The Shift to Valuing Intangible Assets

The Shift to Valuing Intangible Assets

Assessment

Interactive Video

Business

University

Hard

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The video discusses the shift from a traditional MBA mindset focused on tangible assets to a modern approach emphasizing intangible assets like goodwill and reputation. It highlights the increasing importance of these intangibles in a company's market value, especially in tech companies like Facebook and Apple. The video also covers the evolving standards in business reporting, driven by stakeholders' demand for transparency in financial, social, and environmental performance. It introduces international standards like the IRS and SASB, which aim to integrate social and environmental criteria with traditional financial reporting, indicating a significant change in accounting and finance practices.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the traditional MBA mindset regarding company valuation?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How are intangible assets impacting the value of companies like Facebook and Apple?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What are stakeholders increasingly asking companies regarding their performance?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What changes are being led by organizations like the IRS and SASB in accounting and finance?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

How is the integration of social and environmental criteria with financial information being approached?

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