Marketing 4 Ps - What is Product

The video tutorial discusses the role of the product in marketing strategy, emphasizing that a product can be a good, a service, or a combination of both. It highlights the importance of defining the product, designing its features, and packaging it effectively. Branding is crucial for product recognition and conveying quality. Additionally, warranties and other value-added elements enhance customer satisfaction. The tutorial underscores the need to consider all these aspects as part of a comprehensive product strategy.

Why is a warranty considered a source of value for customers?

What additional elements can enhance the value of a product?