New Spectre EV Coupe a 'True Rolls-Royce,' CEO Says

The video discusses the introduction of the first electric Rolls Royce, fulfilling a prophecy by Charles Rose. It highlights the car's performance, features, and the transition from traditional V12 engines to electric propulsion. The company plans to fully electrify by 2030, ensuring profitability and maintaining high margins. Collaboration with BMW is crucial for technology integration, while preserving Rolls Royce's unique identity. The video also addresses concerns about the longevity and serviceability of electric vehicles, promising continued support and spare parts availability.

What is the significance of the 'magic carpet ride' in the context of Rolls Royce vehicles?

How does Rolls Royce plan to maintain its unique brand identity while using BMW technology?

What assurance does Rolls Royce provide regarding the serviceability of their electric cars in the future?