Over 25K Subway Locations Accept Apple Pay

Over 25K Subway Locations Accept Apple Pay

Assessment

Interactive Video

Business, Architecture

University

Hard

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The transcript discusses Subway's focus on enhancing customer experience by adopting contactless payment methods like Apple Pay and Softcard. It highlights the importance of NFC technology, the tracking of transactions, and the predicted growth of contactless payments. Subway's strategy involves partnering with credit card companies and updating point of sale systems to improve efficiency and customer satisfaction.

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3 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges does Subway face in increasing the acceptance of Apple Pay?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What is Subway's approach towards partnerships with payment providers like Visa and MasterCard?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

How does Subway plan to integrate new payment technologies with their existing systems?

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