Emotion Trumps Facts in U.S. Election: Kevin Roberts

The video discusses the concept of a VUCA world, highlighting its impact on leadership and advertising, especially in political campaigns. It emphasizes the shift from traditional advertising to social media and the importance of execution over strategy. The discussion also covers future media consumption trends, the role of technology, and the potential for political movements and disruptions.

What does VUCA stand for and how does it relate to the current world?

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How has the approach to advertising changed in the context of political campaigns?

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Discuss the importance of clear messaging for presidential candidates in today's environment.

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What role does social media play in modern political messaging?

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What are the implications of the statement 'execution is going to beat strategy' in political campaigns?

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How do you think the viewing habits of people will change in the next five years?

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What lessons can be learned from Jeb Bush's campaign regarding public engagement?

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