Adidas Introduces Advanced Climacool Technology for British Olympic Athletes in Athens

Adidas introduced new sportswear in London, designed to keep athletes cool in Athens using Climacool technology. The garments feature breathable fabrics and ventilation channels to manage heat and moisture. Developed with Loughbury University, the gear will be tested by British athletes in Athens.

What role did Loughbury University play in the development of the fabric?

In what conditions will the effectiveness of the new gear be tested?