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Wealthy Chinese flocking to Harrods

Wealthy Chinese flocking to Harrods

Assessment

Interactive Video

Other

University

Practice Problem

Hard

Created by

Wayground Content

FREE Resource

Chinese tourists are the largest foreign consumer group for UK retailers, spending significantly more than other nationalities. Luxury brands, particularly at Harrods, attract these tourists due to favorable exchange rates and lower prices. Harrods has embraced Chinese New Year by accepting China's credit cards. The number of Chinese visitors is expected to double by 2014, driven by increasing affluence and travel capability.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways do British retailers cater to the preferences of Chinese tourists?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of the Year of the Rabbit for Chinese tourists shopping in the UK?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What factors contribute to the increase in spending by Chinese tourists in the UK?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the exchange rate affect Chinese tourists' shopping behavior in the UK?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What luxury goods are particularly appealing to Chinese tourists in the UK?

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