Media Kit

The video tutorial explains the importance of communication in marketing, highlighting the role of media in reaching customers. It introduces the concept of a media kit, which includes promotional materials that convey a brand's identity, goals, and mission to the media. The primary purpose of a media kit is to generate publicity, especially when launching a new product or company.

In what ways can the media utilize the information provided in a media kit?

When might a company decide to issue a media kit?