Returning Toyota NA to Record Profitability

The video discusses Toyota's strategic plans, focusing on the Supra's return and its role in enhancing profitability and strategic value. It covers the shift towards electrification, driven by consumer demand and global policies, with a goal of having an electrified lineup by 2025. The impact of trade issues on the automotive industry is examined, highlighting potential cost increases and reduced production. The importance of consumer confidence and economic stability for Toyota's success in North America is emphasized.

What are the strategic reasons for selling cars according to the text?

How does the introduction of the Supra relate to Toyota's product strategy?

What factors are influencing the demand for electrified vehicles?

What concerns does the speaker have regarding trade and its impact on the automotive industry?

What is the biggest risk for Toyota in North America going into 2019?