Jim Beam Whisky Maker Says Sales Are Slipping Down

Jim Beam Whisky Maker Says Sales Are Slipping Down

Assessment

Interactive Video

Business

University

Hard

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The video discusses the impact of extended lockdowns on business performance, highlighting a shift from restaurant and bar sales to home consumption. It addresses challenges in maintaining profit margins due to reduced sales of premium brands and explores the decline in sales, estimating a 20-30% drop. The video also covers production and safety concerns, emphasizing the importance of sanitary conditions and e-commerce. Finally, it examines the demand for consumer staples like water and tea, noting the difficulty in selling premium products.

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3 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What concerns does the speaker have regarding the global trade war?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the expected decline in sales due to the pandemic according to the speaker?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What strategies is the company implementing to address the decline in sales?

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OFF