PESTLE Analysis: Examining External Influences on Business Success

The video tutorial explains the PESTLE analysis framework, which helps businesses assess external influences in political, economic, social, technological, legal, and environmental areas. It highlights how companies like Microsoft, Apple, and Costa Coffee face threats and opportunities in these domains. The tutorial emphasizes the importance of not only identifying these factors but also strategizing to maximize opportunities and mitigate threats.

In what ways can environmental external influences present both threats and opportunities for companies like Costa Coffee?

Why is it important for businesses to not only identify threats and opportunities but also to consider their responses?