GCSE PE-Commercialisation Sponsorship and Media

The video explores how sports generate revenue through commercialization, media, and sponsorship. It discusses various forms of sponsorship, such as naming rights and individual endorsements, and their impact on athletes and sports. The relationship between media and sponsorship is highlighted, emphasizing the Golden Triangle concept. The video also evaluates the positive and negative effects of sponsorship and media on sports performers.

In what ways can local companies benefit from sponsoring elite athletes?

How does the media's portrayal of athletes affect their marketability?

How can sponsorship influence the types of products athletes endorse?

What role does sponsorship play in the commercialization of sports?