How To Use Sendible - The Best Social Media Management Tool

The video tutorial discusses the importance of scheduling tools for online success, tracing their history back to the early days of Facebook's Open API. The speaker shares their favorite tool, Sendible, highlighting its user-friendly interface and capabilities for managing multiple social media accounts. The tutorial emphasizes the significance of bulk scheduling and access to various platforms like Facebook, Instagram, and Twitter.

What does the term 'API' refer to in the context of the text?

Why does the speaker prefer using Sendible over other tools?