Is the Sharp Brand Worth Saving?

Is the Sharp Brand Worth Saving?

Assessment

Interactive Video

Business, Performing Arts

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses Sharp's acquisition and the strategic challenges it faces in developed markets. It explores potential strategies for targeting emerging markets and emphasizes the importance of product quality and customer experience in brand building. The need for Sharp to focus on emerging technologies like IoT and VR is highlighted, along with its history of innovation. The video also addresses the challenges faced by Japanese brands in the global market.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways has Sharp's innovation history impacted its current market position?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What role does the relationship with Foxconn play in Sharp's potential recovery?

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