99% of What We Eat Isnt Any Good at All: Tetrick

The video discusses the challenges in the current food market, emphasizing the need for healthier and more sustainable products. It highlights the use of natural ingredients and the importance of public perception. The company employs data science and biochemistry to innovate food products, moving away from traditional methods. Business strategies focus on avoiding slotting fees and targeting specific demographics like millennials and single moms. The video also explores the interest of tech investors in the food sector, viewing it as an antiquated industry ripe for innovation.

How does the speaker differentiate their approach to food production from traditional methods?

What demographic groups does the speaker identify as key targets for their products?

What role does technology play in the speaker's approach to food innovation?