Cover Trail: The Story Behind the Businessweek Cover

The transcript discusses the editorial process of selecting magazine cover stories. Initially, two strong stories were considered: an art museum in Tehran and a Twitch streamer. However, due to a tragic event, the cover was changed to focus on ISIS funding, highlighting sources like oil and agriculture. The final cover was designed to be straightforward yet impactful.

What was one of the initial cover story ideas discussed in the video?

• A new technology startup

• An Art Museum in Tehran

• A famous celebrity interview

• A political scandal

What is Twitch, as mentioned in the video?

• A video streaming service for movies

• A platform where people watch others play video games

• A news website

• A social media platform for sharing photos

Why was the initial cover story changed?

• Due to a new celebrity scandal

• Because of a tragic event where 129 people died

• A new art exhibition was announced

• The original story was not popular

What was the new cover story about?

• How ISIS is funded

• A famous sports event

• The rise of a new tech company

• A new fashion trend

Which of the following is NOT mentioned as a funding source for ISIS in the video?

• Agriculture

• Oil

• Antiques

• Real estate