The Numbers Don't Lie: GameStop Earnings Preview

GameStop has defied expectations of decline by leveraging the Pokémon Go craze, which boosted sales in stores designated as POKEY stops. Despite a drop in new video game sales, GameStop is diversifying through its Technology Brands unit, becoming AT&T's largest authorized retailer. The company anticipates a decline in same-store sales, and skepticism remains as GameStop was the most shorted stock in the S&P 500. However, upcoming console releases and interest in virtual reality present potential growth opportunities.

What was a major factor in GameStop's unexpected success?

• The release of a new console

• A new marketing campaign

• The popularity of Pokémon Go

• A partnership with Microsoft

How did GameStop capitalize on the Pokémon Go craze?

• By offering Pokémon Go discounts

• By creating a Pokémon Go app

• By designating stores as PokéStops

• By selling Pokémon Go consoles

What is at the core of GameStop's business?

• PC gaming

• Mobile gaming

• Board games

• Console gaming

What new trend is GameStop adapting to?

• Augmented reality

• Virtual reality

• Cloud gaming

• Mobile gaming

What financial challenge is GameStop facing?

• Rising stock prices

• Anticipated sales declines

• Decreasing store numbers

• Increasing new game sales