The Numbers Don't Lie: Ford's Long Road

The Numbers Don't Lie: Ford's Long Road

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses the transition of Ford's CEO from Alan Mulally to Mark Fields and the subsequent stock performance. It highlights Ford's strategy under Fields, market challenges, and the company's record profits despite falling stock prices. The video also examines sales trends, particularly the decline in light truck sales, and industry concerns about tech giants entering the car business. Ford's future plans, including autonomous vehicles and mobility expansion, are also covered.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who took over as CEO of Ford after Alan Mulally?

Bill Ford

Jim Farley

Mark Fields

Jim Hackett

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a significant concern for Ford's financial performance in the recent quarter?

Decline in electric vehicle sales

Rising production costs

Missed analyst estimates

Increased competition from European carmakers

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What trend in the US auto market is causing concern for Ford and the industry?

Decreasing demand for electric vehicles

Potential peak in total auto sales

Increased interest in luxury cars

Rising fuel prices

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What has been a major issue for Ford's sales recently?

Shortage of semiconductor chips

Decline in light truck sales

Labor strikes

Increased tariffs on imports

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How is Ford attempting to address competition from tech companies?

By reducing vehicle prices

By launching a new line of luxury cars

By developing autonomous vehicles and expanding mobility services

By increasing traditional advertising