Apple Takes Aim at Amazon With E-Books Push

The video discusses Apple's renewed efforts in the ebook market, highlighting the history of the iPad and iBooks, the hiring of a new executive from Amazon, and the redesign of the Apple Books app. It compares Apple's strategy with competitors like Amazon and Google, emphasizing the app's improved design and functionality. The video suggests that Apple's commitment to the platform may encourage users to switch back from Kindle to Apple Books.

What are some reasons users might prefer the Kindle app over the iBooks app?

What does Apple's continued support for the Books app indicate about their commitment to the platform?