What is Lavazza's main focus in terms of business strategy?
Behind the Beans & Business of Lavazza Coffee
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Hard
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The transcript discusses Lavazza's history, its market strategy to expand in the US, and its focus on distribution rather than coffee shops. It highlights product innovations and partnerships, challenges in the coffee market, and Lavazza's commitment to remaining independent amidst global consolidation.
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What does the speaker say about Lavazza's independence in the coffee industry?
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