Pandora CEO Westergren on New Services

Pandora CEO Westergren on New Services

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses Pandora's launch of a new mid-tier service and an upcoming on-demand service. It explains the rationale behind offering a mid-tier option to meet consumer needs and differentiate from competitors like Spotify and Apple Music. The conversation also covers the importance of free streaming services, Pandora's monetization strategies, and the acquisition of Ticketfly to enhance user engagement and expand business opportunities.

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7 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the two new services being launched by Pandora?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

Why did Pandora decide to launch a mid-tier service instead of going straight to an on-demand service?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

How does Pandora plan to address the demand curve with its new services?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of the deal struck with Warner for Pandora's on-demand service?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways does Pandora differentiate itself from competitors like Apple Music and Spotify?

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6.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges does Pandora face in maintaining a free streaming service?

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7.

OPEN ENDED QUESTION

3 mins • 1 pt

How does Pandora intend to use its Ticketfly acquisition to enhance its service?

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