Is Twitter Cleaning Itself Up to Sell?

Is Twitter Cleaning Itself Up to Sell?

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

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The transcript discusses Twitter's business strategy, comparing it to other tech giants like Apple and Facebook. It highlights Twitter's challenges in achieving profitability and its reliance on stock-based compensation. The conversation shifts to Twitter's user experience, emphasizing its role as a news source rather than a social network. The transcript also addresses the challenges Twitter faces with advertisers due to content issues like trolling and explicit content, contrasting it with Facebook's more controlled environment.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Twitter's primary goal by the end of 2017?

To be acquired by a larger company

To surpass Facebook in user growth

To become profitable on a gap basis

To launch a new social media platform

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Twitter's growth compare to other tech companies like Snapchat and Facebook?

Twitter has modest growth compared to Facebook

Twitter's growth is faster than both Snapchat and Facebook

Twitter has similar growth to Snapchat

Twitter has more dramatic growth

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a significant financial challenge Twitter faces?

Lack of user engagement

Excessive stock-based compensation

High employee turnover

High advertising costs

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Twitter primarily considered by its users?

A social networking site

An online marketplace

A news source

A video streaming platform

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a concern for advertisers on Twitter?

High advertising fees

Lack of user data

Presence of trolls and inappropriate content

Limited advertising formats