WW CEO Mindy Grossman on Digital Strategy and Finding the New Oprah

The transcript discusses the transformation of Weight Watchers into a tech-focused wellness company, highlighting its rebranding efforts, tech team expansion, and innovative programs like Freestyle and Fit Points 2.0. It also covers financial performance, strategic planning, and partnerships with companies like Headspace and Blue Apron. The company aims to expand globally, with a focus on new markets in Latin America and Asia, and plans to launch a major brand campaign in 2019.

What are the anticipated impacts of WW's partnerships with companies like Headspace and Blue Apron?

What role does Oprah play in WW's brand relaunch?

How does WW plan to expand its market presence by the end of 2020?