NBA Commissioner Says 'Innovation' Making Brands Creative

The transcript discusses the increasing creativity and competition among brands like Pepsi and Gatorade in the global marketplace, driven by digital media and the need to differentiate. It highlights the expansion into virtual worlds and e-sports, with the NBA 2K Esports league as a new venture. The discussion also covers the shift in revenue sources, with a significant portion now coming from outside the U.S., and the growing diversity of NBA players, with 25% born outside the U.S.

What is driving brands like Pepsi and Gatorade to become more innovative in their marketing strategies?

• A decline in sports popularity

• A decrease in consumer interest

• Increased global competition

• A lack of digital media presence

What is a key advantage of e-gaming compared to traditional sports?

• It requires physical fitness

• It is only popular in the United States

• It is limited to certain age groups

• It allows participation from diverse backgrounds

What is the NBA 2K Esports league aiming to achieve?

• To limit gaming to North America

• To leverage the existing NBA2K user base

• To engage professional athletes in gaming

• To replace traditional NBA games

Which country is the NBA's largest market outside the United States?

• Brazil

• India

• Canada

• China

What percentage of NBA players were born outside the United States as of the current season?

• 10%

• 25%

• 75%

• 50%