What is the Kano Model? Project, Product, or Feature Prioritisation

The video tutorial explains the Kano model, a prioritization tool for project management. Developed by Professor Noriyaki Kano, it helps identify which features to build based on customer satisfaction and implementation costs. The process involves four steps: identifying potential features, weighing satisfaction against costs, categorizing features, and consulting users. Features are categorized into five types: threshold, performance, excitement, indifferent, and dissatisfaction attributes. The Kano model aids in prioritizing features while considering evolving user expectations, making it a valuable tool alongside others like Moscow Analysis.

What is the primary purpose of the Kano model in project management?

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Who developed the Kano model and in what year?

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What are the four steps of the Kano process?

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Describe the five categories of customer satisfaction according to the Kano model.

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What are threshold attributes in the context of the Kano model?

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How do performance attributes affect customer satisfaction?

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What is an example of a dissatisfaction feature mentioned in the text?

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