What is the Kano Model? Project, Product, or Feature Prioritisation

The video tutorial explains the Kano model, a prioritization tool for project management. Developed by Professor Noriyaki Kano, it helps identify which features to build based on customer satisfaction and implementation costs. The process involves four steps: identifying potential features, weighing satisfaction against costs, categorizing features, and consulting users. Features are categorized into five types: threshold, performance, excitement, indifferent, and dissatisfaction attributes. The Kano model aids in prioritizing features while considering evolving user expectations, making it a valuable tool alongside others like Moscow Analysis.

What is the primary purpose of the Kano model in project management?

Who developed the Kano model and in what year?

What are the four steps of the Kano process?

Describe the five categories of customer satisfaction according to the Kano model.

What are threshold attributes in the context of the Kano model?

How do performance attributes affect customer satisfaction?

What is an example of a dissatisfaction feature mentioned in the text?