We See Sponsorship as Clothes For Our Brand: Morgan

The video discusses the significance of an upcoming golf tournament in China, highlighting the participation of top players and the country's emergence on the world golf stage. It covers player withdrawals, sponsorship strategies, and HSBC's investment in community sports programs. The importance of sponsorship during economic downturns and the alignment of brand messaging with values like inclusion are also explored.

What is significant about the lineup of players in the upcoming golf tournament mentioned in the text?

How does the number of top players in the upcoming Asian golf event compare to other Asian events?

What challenges are mentioned regarding some of the top players participating in the tournament?

What factors are considered when measuring the brand recognition and value of the golf tournament?

What is the importance of inclusion and heritage in the context of golf as discussed in the text?

How does HSBC view its investment in sponsorship and community programs in relation to golf?

What message does the text convey about the accessibility of golf for players of different backgrounds?