Why Ritz-Carlton Is Building the Anti-Cruise Ship

Ritz Carlton is entering the cruise industry with a unique approach by building luxury yachts that differ from traditional cruise ships. These ships, designed as floating hotels, will cater to a niche market, leveraging Ritz Carlton's loyalty program to attract customers. The ships will feature open-plan designs and luxury amenities, setting them apart from typical cruise offerings. Pricing is expected to be competitive with other luxury cruise options, with bookings opening soon.

What is unique about the Ritz Carlton ships compared to traditional cruise ships?

• They have a larger passenger capacity.

• They are designed as large yachts.

• They include a casino on board.

• They focus on budget-friendly travel.

Why did Ritz Carlton decide to enter the cruise market?

• To offer the cheapest cruises available.

• To expand their hotel chain.

• Due to a strong interest from their loyal guests.

• To compete with budget cruise lines.

How many passengers does Ritz Carlton need annually to keep their ships occupied?

• 100,000

• 12,000

• 50,000

• 200,000

What is a key feature of the Ritz Carlton ship design?

• Onboard theme park.

• Open plan layout.

• Shared cabins.

• Traditional buffet dining.

What is the expected price range for Ritz Carlton cruises in Europe?

• $10,000

• $15,000

• $5,000

• $2,000