Ralph Lauren Outfits Olympians in High-Tech Parkas

The transcript discusses Ralph Lauren's focus on integrating wearables into their collection, emphasizing innovation and consumer needs. It highlights the use of cutting-edge technology in fashion, such as conductive jackets without wires. The brand is celebrating its 50th anniversary, focusing on storytelling and innovation. Insights from Fashion Week reveal challenges in keeping up with consumer trends. The importance of partnerships in maintaining brand relevance is also discussed, with examples like Tommy Hilfiger and Olympic athletes.

In what ways does Ralph Lauren aim to stay relevant in the fashion industry?

What role do partnerships play in Ralph Lauren's strategy?