We Tweak Western Companies, Bring Them East: Grove

We Tweak Western Companies, Bring Them East: Grove

Assessment

Interactive Video

Business, Life Skills

University

Hard

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The transcript discusses a business model focused on adapting proven Western online ideas for Asian markets, emphasizing the importance of localization and mobile-first strategies. It highlights a case study of iproperty.com, illustrating how revenue models differ between Western and Asian markets. The discussion also explores future opportunities in mobile and video content, drawing parallels to Netflix's success. Finally, the impact of Alibaba's IPO on the perception of Asian online businesses is examined.

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3 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What are some of the key opportunities identified for future business growth in Southeast Asia?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the presence of Alibaba influence the perception of online businesses in Asia?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What specific adjustments are made to online business models when entering Asian markets?

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