E*Trade Joins Rivals in Cutting Trading Commissions to Zero

The video discusses the impact of trading platforms reducing fees to zero, highlighting market reactions and competition among firms like TD Ameritrade, Charles Schwab, and Fidelity. It covers survey insights on how quickly customers are migrating to platforms with zero fees and explores rumors of a potential merger between TD Ameritrade and E Trade. The discussion also touches on how firms are diversifying their business models in response to these changes.

What role does user sentiment play in the decision to switch trading platforms?

In what ways do firms need to diversify their business models in response to market changes?