CLEAN : Uber taxi app expanding across Africa

CLEAN : Uber taxi app expanding across Africa

Assessment

Interactive Video

Other

10th Grade - University

Hard

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Quizizz Content

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The video discusses the strategic approach to doing business in Africa, emphasizing a slow and understanding-driven entry into markets like Lagos and Nairobi. It highlights local challenges, such as the lack of cash payment options in Nairobi, and how introducing cash payments significantly boosted business growth. The video also presents growth metrics, showing a substantial increase in trips booked on the platform from 2014 to 2015.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What approach has been taken towards doing business in Africa according to the text?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What was the significance of launching in Lagos and Nairobi for the business?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What local challenges were mentioned in relation to launching in Nairobi?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

How did the introduction of a cash option impact the business in Nairobi?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What was the growth in the number of trips booked on the platform in the first half of 2015?

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OFF