Activate CEO Says Consumers Willing to Wait for iPhone X

The video discusses Apple's strategy for launching its new phone in numerous countries, highlighting the aggressive marketing approach compared to previous models. It explores the anticipation built around the launch, the inevitability of leaks, and the competitive landscape with Chinese manufacturers like Huawei and Xiaomi. The discussion also touches on Apple's positioning as a luxury brand, the balance between functionality and show, and the testing of consumer spending limits with higher-priced models like the iPhone 8 and 10.

In what ways is the iPhone 10 considered a luxury good?

What is Apple testing with the pricing of the iPhone 8 and iPhone 10?