Olaplex Is Well Positioned for a New Audience, CEO Says

The video discusses inflation and pricing strategies, highlighting the company's ability to manage supply chains and maintain premium pricing. It explores market positioning, international challenges, and plans for expansion into skin care. The distribution model emphasizes an omnichannel approach, enhancing brand awareness and consumer insights.

How does the company manage to maintain its premium pricing without increasing costs for consumers?

• By reducing product quality

• By managing its supply chain effectively

• By increasing advertising costs

• By reducing employee salaries

What percentage of the company's sales occur outside the United States?

• 40%

• 60%

• 50%

• 30%

What is the company's approach to handling supply chain challenges internationally?

• Constant communication with partners

• Reducing international operations

• Ignoring international markets

• Increasing product prices

What percentage of people familiar with Olaplex are interested in a skincare product from the company?

• 82%

• 70%

• 90%

• 60%

How does the company's omnichannel strategy benefit its sales channels?

• By focusing only on retail

• By reinforcing each channel

• By ignoring direct-to-consumer sales

• By creating channel conflict