Mondeléz Raises Prices Across the Board as Costs Rise

The video discusses the impact of rising logistics and transportation costs on consumer prices, highlighting that these costs are not expected to decrease soon. It explains how companies manage inflation by passing costs to consumers and employing revenue growth management strategies, such as optimizing product sizes and promotional spending. The concept of price elasticity is also addressed, noting that higher prices do not necessarily lead to lower volumes in the current market.

What is the main reason for the company's decision to increase prices by 6%?

• To increase market share

• To cover rising logistics and transportation costs

• To improve profit margins

• To compete with other brands

How have leading producers managed to handle the highest food inflation in decades?

• By increasing production

• By passing costs onto consumers

• By reducing product quality

• By absorbing the costs themselves

What strategy is used to maintain consumer demand despite price increases?

• Lowering production costs

• Increasing advertising

• Revenue growth management

• Reducing product sizes

What does revenue growth management involve?

• Expanding product lines

• Increasing product prices

• Optimizing product sizes and promotional strategies

• Reducing production costs

What traditional market concept is challenged by the current market dynamics?

• Supply and demand

• Price elasticity

• Consumer preference

• Market equilibrium