KPIs are SMART Targets

The video tutorial explains Key Performance Indicators (KPIs) as tools to measure the success of individuals or businesses in achieving their goals. It covers both quantitative and qualitative KPIs, providing examples such as sales numbers and employee satisfaction. The process of creating KPIs starts with setting goals and defining success, ensuring they are quantifiable and outcome-based. The tutorial emphasizes the SMART criteria—Specific, Measurable, Achievable, Relevant, and Timely—for setting effective KPIs, which should be adaptable over time to remain relevant.

Why is it necessary to adjust KPIs over time?

Explain the SMART criteria in relation to setting KPIs.