Delivering Happiness: The Key to Successful Marketing

The video discusses Tony Shay's approach at Zappos, emphasizing that the business is about delivering happiness rather than just selling shoes. It suggests that businesses should focus on increasing customer happiness, which can lead to a successful business model. By putting customer needs first, even if it involves taking risks, businesses can gain customer recognition and loyalty. The video encourages adopting a happiness-focused model, as it is a positive and successful strategy for engaging customers.

Why is delivering happiness considered a successful business model?

What should businesses start with if they are unsure of their model?