The Importance of Letter Appearance

Bill Carmody discusses the significance of a letter's appearance, comparing it to judging a book by its cover. He emphasizes that professional-looking letters are taken seriously, while unprofessional ones are dismissed, regardless of content quality. Proper formatting ensures the content is evaluated professionally, similar to how a book's cover influences its reception.

Why is the appearance of a letter compared to judging a book by its cover?

• Because both are always read regardless of appearance.

• Because books are more visually appealing than letters.

• Because letters are more important than books.

• Because both are often ignored if they look unprofessional.

What happens if a letter's formatting is unprofessional?

• It will be read more carefully.

• It is likely to be ignored.

• It will be considered more creative.

• It is more likely to be taken seriously.

Why is professional formatting crucial for letters?

• It adds more words to the letter.

• It makes the letter shorter.

• It makes the letter look colorful.

• It ensures the content is evaluated seriously.

What is the consequence of a book having a terrible cover?

• It will be considered a classic.

• It will be sold at a higher price.

• It will be ignored.

• It will be opened more often.

How does the appearance of a letter affect its treatment?

• It makes the letter longer.

• It changes the content of the letter.

• It determines the level of professional courtesy it receives.

• It makes the letter more colorful.