Mattel's Risky Barbie Movie Bet

The video discusses Mattel's strategic shift towards leveraging its intellectual property, particularly through entertainment, under the leadership of CEO Elon Craz. It highlights the evolution of Barbie, from its origins to its first major theatrical release, and the efforts to make the brand more inclusive. The video also explores the market impact of the Barbie movie, the potential for a sequel, and the challenges faced, such as those in Vietnam. The hype surrounding the film is compared to major releases like Avatar, with significant tracking and financial expectations.

What significant change did Elon Craz implement at Mattel since he took over in 2018?

Discuss the potential risks associated with the theatrical release of Barbie.

How has the marketing strategy for Barbie evolved over the years?

What are some of the new representations of Barbie dolls that have been introduced recently?

What factors will determine whether a sequel to the Barbie film will be produced?