Twitter's New CEO Has First Day on the Job

Yuk Arena faces significant challenges at Twitter, including stabilizing the platform after key executive departures and restoring ad revenue, which has dropped by 59%. She must also manage content moderation to keep the site appealing to advertisers. Arena is using Twitter strategically, similar to Elon Musk, to engage with new hires and demonstrate the platform's potential. She must adapt to a new social media landscape where content rules have been relaxed, and brand safety is a concern. Arena's task is to convince advertisers to return and invest in Twitter's ad space.

What is one of the main challenges Yuk Arena faces at Twitter?

• Hiring more executives

• Winning back advertisers

• Reducing the number of users

• Increasing the number of daily tweets

How did Yuk Arena use Twitter before officially starting her role?

• To share personal updates

• To criticize competitors

• To welcome new hires

• To announce a new product

What is a key difference in Yuk Arena's new role compared to her previous one at NBC Universal?

• She manages a team of journalists

• She must promote social media as a brand-safe space

• She focuses on print media

• She now works with television shows

What change has Elon Musk implemented at Twitter that affects brand safety?

• Introduced new subscription models

• Rolled back content rules

• Increased the number of ads

• Hired more staff

What upcoming event presents an opportunity for Twitter to attract advertisers?

• A major sports event

• A celebrity endorsement

• Camp Khan

• A new product launch