Premium Beers Buoy Diageo's Sales in Kenya as Inflation Bites

Premium Beers Buoy Diageo's Sales in Kenya as Inflation Bites

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

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The video discusses the resilience of employees during COVID-19, the brand portfolio and innovation strategies, productivity and cost efficiency improvements, capital expenditure and future investments, challenges due to global events, pricing strategies, and consumer trends. It highlights the importance of understanding consumer behavior and adapting to market changes to ensure business growth.

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4 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways has the company adjusted its pricing strategy in response to economic pressures?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the company ensure that its products remain affordable for consumers?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What trends are observed in consumer behavior regarding premium brands?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What strategies does the company employ to stave off competition in the market?

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OFF