Audi Debuts New R8 Spyder: Race Car for the Street

The transcript discusses Volkswagen's diesel issue and its impact on sales, particularly in the US. Audi's sales performance is highlighted, with record sales and new product launches like the Q5 and Q7. The conversation shifts to market trends, emphasizing the growth of SUVs and the potential of electric vehicles. Audi's iconic models, such as the R8, are discussed, showcasing their role in setting the brand's tone and their influence from racing. Racing is emphasized as a key part of Audi's marketing strategy, enhancing brand credibility.

Discuss the significance of the new electric car segment for Audi's future strategy.

What role does racing play in Audi's marketing and brand identity?