Brick-and-Mortar: Still Relevant in a Digital World?

Steve Odland discusses the challenges and evolution of the retail industry, focusing on the shift from bricks and mortar to online platforms. He highlights the need for retailers to adapt by shrinking physical spaces and enhancing online presence. Odland also emphasizes the importance of understanding customer needs and securing digital platforms. The discussion includes the future of retail spaces, the role of luxury and experiential retail, and leadership strategies for CEOs in the current market.

In what ways does Odland believe companies should understand their customers?

What is the significance of having a presence on the internet for retailers?